I have gone through about 50 different names for the space.  Finally landed today after an illuminating convo with friend, David Miller, a brilliant marketing mind.  Yay to www.visualthesaurus.com.

Cohere is for things of the same kind that stick together and form a whole.  Honestly, what could be a better name for what we’re doing here?!

If not already obvious, it just has lots of layers….co for colorado or coworking, here for get your ass here and work, etc.  Just in love with it.

Below are the notes I typed as David was talking….there was a lot more to the convo than this but you’ll get a taste.

Marketing David Miller
naming-service category becomes a exercise in picking the most meaningful and obvious term that has an absence of direct competition and conflict
UPTO.gov us patent and trademark office.  layman’s search of terms to see how many other of my type of business are operating under a similar name.
2nd layer-sect. of state search terms
visual thesaurus.com
Concept vs Place